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Middle of the Twentieth Century The Advent of the Theme Park |
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From the beginning of the 20th century, the Americans distinguished themselves as the true leaders in this area. They further developed the attractions, rendering them more efficient and spectacular, and then repeated the process for the parks themselves. It was Walt Disney, in 1955, who, with the opening of Disneyland, brought a profound structural change to the parks by developing a innovative concept, in which everything would be designed, organized, and managed by one man, the park's founder. Until then, parks had been managed by fairground people who rented a space in the park where they could set up their attractions or their stalls; from now on, it would be completely different. The parks that we know today in Europe were founded on this model: family-type parks centred on a particular theme or a popular personality, at the expense of the fairgrounds. While there is an admission fee, it is all-inclusive. Examples include Bellewaerde Park, built in Belgium in 1954, followed by Walibi in 1975; Legoland was built in Denmark in 1968; Phantasialand and Europapark were built in Germany, in 1967 and 1975, respectively; Bagatelle and La Mer de Sable were built in France in 1955 and 1963, respectively; and finally, there was Gardaland, built in Italy in 1975. Several entrepreneurs have developed this new concept in various different forms, and thanks to their efforts, numerous parks are now highly successful-which is all the better for us! |
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